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光明日報: 中國品牌書寫精彩中國故事

wenzhanglaiyuan: guangmingribao  fabushijian: 2021-04-21

5yue10rishidisigezhongguopinpairi,zhongtiegongchengzhuangbeijituanfabuleganggangtongguoshiyanjiancedeshoupiguochanhua6mijidungouzhuzhoucheng、jiansuji,zhebiaozhizhuwoguodungouhexinbujianguochanhuaqudelexindezhongdatupo。

changqiyilai,woguodungoujiyongzhuzhouchengchangqiyilaijinkou,minzudungouheshicainengzhuangshangzhongguo“xin”,chengweiminzugaoduanzhuangbeideshidaizhiwen。jingguojin5niandeyanfa,zhexiangyouzhongtiegongchengzhuangbeijituanwanchengdezhongdajishutupo,shiwoguodedungoujizhizaoshuipingzaishijiefanweineicong“bingpao”xiang“lingpao”kuayue。

congzhongguozhizaodaozhongguochuangzao,congzhongguosududaozhongguozhiliang,congzhongguochanpindaozhongguopinpai,rujin,yuelaiyueduodezhongguopinpaizhengzaijueqi,chengweizaiguojishichangshangzhangxianguojiaxingxiangdeshanliangmingpian。

中國品牌受到消費者青睞

nianqingrenshoulinazhuhuawei5gshouji,shenshangchuanzhuliningzai“balishizhuangzhou”shangzhanchudechaoliuyundongfu,beibaolifangzhudajiangwurenji……jinnianlai,suizhuwoguojingjidechixufazhan,yidapizhongguopinpaiyizaishijiewutaizhanlutoujiao,shoudaoyuelaiyueduoguoneiwaixiaofeizhedeguanzhu。

“zaihenduoxingye,zhongduoguochanpinpaizhengyiyuguowaipinpaixiangsidexingnengzhiliangyijigenggaodexingjiabiyingdelexiaofeizhedeqinglai。”pinpaizhanlvezhuanjialiguangdoushuo。

zaiyidingchengdushang,pinpaishiyigeguojiajingzhenglidezonghetixian,shijingjifazhandeyinqing。gaigekaifang40duonianlai,zhongguojingjiqudelejushizhumudechengjiu,shujuxianshi,zai2019nianshijie500qiangpaixingbangzhong,laizizhongguodeqiyeda129jia。keyishuo,suizhuzhongguojingjidexunsufazhan,zhongguoqiyedeguimoyupinpaijiazhizhengzaikuaisushangsheng。

“rujin,zhongguoyichengweizuishouquanqiuwanggouxiaofeizhehuanyingde‘haitaoguojia’。”hulianwangdisanfangzhifufuwushangpaypalhediaoyangongsiyipusuodui32geguojiajinxingdiaochahoulianhefabudedisanjiequanqiukuajingmaoyibaogaozhichu,yuzhiqianbansuizhukuaguogongsidequanqiuchanyezhongxinbujudebeidong“zouchuqu”butong,dangqian,zai“yidaiyilu”changyidebeijingxia,zhongguopinpaijiangsuizhujingjizoulangdeliantongxingchengkuaisudelianshifushe,jinyibuzengqiangguojiapinpaiyingxiangli,tishengzhongguozizhupinpaideguojidiwei。

“三個轉變”提升中國高端制造

zai5yue10rijubande“sangezhuanbian”yugaozhiliangfazhanyantaohuijidisanjiezhongguopinpaizhanlvefazhanluntanshang,yingyatiyufuzhurenwengjiemingjieshao,2014nian5yue10ri,xijinpingzongshujizaikaochazhongtiegongchengzhuangbeijituanshishoucizuochu“sangezhuanbian”dezhongyaozhishi,yaoqiutuidongzhongguozhizaoxiangzhongguochuangzaozhuanbian、zhongguosuduxiangzhongguozhiliangzhuanbian、zhongguochanpinxiangzhongguopinpaizhuanbian。6nianhoudejintian,jingjiquanqiuhuazaoyunifeng,guojifengonggejujiasudiaozheng,fazhanshitijingji,wendingyouhuachanyelian、gongyingliandejingzhengjiaju,gengjiatuxian“sangezhuanbian”deteshuzhongdayiyi。

rujin,yihuawei、alibaba、haier、lianxiang、geli、dajiangdengweidaibiaodezhongguopinpaizaiguojishichangyijuntuqi;shenzhoufeichuan、beidoudaohang、hualongyihao、fuxinghao、c919、gangzhuaodaqiaodengyizhangzhangxiangliangde“zhongguomingpian”gengshi“sangezhuanbian”dejianzheng。

pinpaishiguojiaxingxiangdemingpian,fangyanquanqiu,yigeguojiayongyouduoshaoshijiezhimingpinpai,jiudaibiaozhegeguojiazaishijiejingjibantuzhongdediwei。jinnianlai,kejichuangxinzaizhongguoyuranchengfeng,rengongzhineng、dashuju、jiqiren、wurenjidengxinxingyetaigaosufazhan,cuishengchushuliangzhongduodexinxingpinpai。

“zaixiandaishichangjingjitiaojianxia,pinpaideneihanyouzhiliang、chuangxin、xinyu、wenhuadengneirong。yaochengjiupinpai,yigeguanjianyinsujiushiyaotigaozhiliang。”guojiashichangjianduguanlizongjuzhiliangguanlisisichanghuangguoliangbiaoshi,womencengjingzuoguoyigeguanyuzhongguochanpinhefuwudediaocha,66.7%dexiaofeizherenwei,yaoxiangchengweiguojizhimingpinpai,shouxianyaotishengchanpinhefuwudezhiliang。

“pinpaibuzhidaibiaoxiaofeipin,gengshijingjijiazhi、shehuijiazhi、wenhuajiazhidezongheti。”liguangdoubiaoshi,shijiezhishichanquanzuzhifabude2019nianquanqiuchuangxinzhishuxianshi,zhongguodepaimingcong2018niandedi17weishengzhi2019niandedi14wei,paiminglianxu4nianshangsheng。zhejinyibushuoming,chuangxinyupinzhiduipinpaisuzaodezhongyaoxingbuyaneryu。

書寫更精彩的“中國品牌故事”

gaigekaifang40duonianlai,zhengshiyinweiyidapijuyouhexinjingzhenglideqiyebuduanyongxian,zhongduozhongguopinpaideyizaishijiewutaizhanlutoujiao,weichuangzaojiuyegangwei、cujinjingjishehuifazhan、zengqiangzongheguolizuochulezhongyaogongxian。

《2019zhongguopinpaizhanlvefazhanbaogao》zonghepingjiajieguoxianshi,2019nianzhongguopinpaidefazhanzhishuwei101.33,qiangduzhichuyushiduqujian,quanniandepinpaishengtaizhishudangzhongshidupianqiangjiguoqiangdechengshizhandaole12%,biaozhizhupinpaishengtaidechuangjianzaiquanguofanweineichuyuzhujianshengwendeguocheng。

pinpaizhongguozhanlveguihuayuanfuyuanchangchangjishengzhichu,zhongguopinpaijingjifazhanshijujiaotuidonggaozhiliangfazhanhejianshemeihaoshenghuodeshengdongtixian,chengxianchulejijidefazhantaishi。rujin,quanguopinpaichuangjiandereqingriqugaozhang,yijishuchuangxin、wenhuachuangyiheguanlichuangxiaoweizhuashoudepinpaixitongchuangjianmoshizhubuxingchenglegongshi。

“danwomenyeyinggaiqingxingrenshidao,woguodepinpaijianshehepinpaijingjifazhanshangchuyuqibujieduan,yufadaguojiaxiangbihuanyouyidingchaju。”changjishengbiaoshi,congpinjiagedaobipinzhi,congkaoziyuandaozhongchuangxin,zhongguopinpaizhengzaizouchu“weixiaoquxian”dedibu,kaishimaixiangquanqiujiazhiliandezhonggaoduan。

“muqian,woguoshehuizhuyaomaodunyijingzhuanhuaweirenminriyizengchangdemeihaoshenghuoxuyaohebupinghengbuchongfendefazhanzhijiandemaodun。erpinpaiyiduanlianzhugonggei,yiduanlianzhuxuqiu,meihaoshenghuoxuyaogaopinzhi、haopinpaidezhicheng。”zhongguogongchengyuanfuyuanchanghehuawuyuanshibiaoshi,pinpaijingjidejianshexuyaoshichanyelianhechuangxinlianjinmijiehezaiyiqi,rangerzhexianghucujin、xiangdeyizhang,shuxiechugengjingcaide“zhongguopinpaigushi”。

【zerenbianji: zhaoyihan】

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